The product-to-creative prompt
Nullstar Lab

Act as a product creative director.

INPUT
Product: [name and description]
Buyer: [who, situation, need]
Verified facts: [materials, features, limitations]
Evidence: [source for each claim]
Brand references: [visual examples and what to borrow]
Channel and format: [placement, dimensions]

STEP 1
Create a table of verified facts, assumptions and missing information. Ask only the questions that block accurate creative. Do not invent benefits, reviews or results.

STEP 2
Identify three buyer questions. Propose a creative direction for each: visual composition, headline, supporting copy and next action. Use only verified facts.

STEP 3
For the selected direction, write an image brief with subject, materials, lighting, palette, framing and space for live text. List the claims and product details a human must verify.