Notes · 3-minute read
An art-direction checklist for product images with a consistent material and lighting language.
Describe what a surface does with light: polished metal reflects its surroundings, a matte case diffuses them, and glass reveals what is behind it. Use a small set of visual references to keep those behaviors consistent.
Contact shadows, believable scale and a coherent light source make the scene easier to read. Check the object’s edges and its contact with the surface before adding more atmosphere.
The viewer should understand what is being shown. Compare the render or generated image with the actual product reference, including proportions and details. Keep the result labeled as a concept when the physical product is not established.
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