Prompts · 4-minute read
Turn verified product facts into a considered creative direction, with a clear line between evidence and assumptions.
A useful creative brief begins with the object, its buyer and the evidence behind its claims. Add materials, dimensions, use cases and constraints before asking for an angle. If you do not know a detail, leave it explicitly unknown.
First ask for a fact table and buyer questions. Correct that table before requesting creative. Then choose one direction and refine its visual, headline and next action together.
Compare every benefit statement against the source material. Check that generated images preserve the product’s shape, material and included accessories. A plausible image is not proof that the product has those features.
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