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References · 3-minute read

How to study a website reference

Turn a page you like into precise design decisions instead of a vague request to make it look better.

Illustrative studio imagery

Choose a section, not just a site

A reference becomes useful when you name what it solves. Save the relevant page or section and describe the hierarchy, image treatment, typography or navigation behavior you want to learn from.

Separate structure from identity

Borrow the logic of a layout without copying the other brand’s identity or content. Match the structure to your actual material: three strong projects should not be forced into a twelve-card template.

Define what approval means

Compare the proposed screen side by side with the reference at the same width. Decide what must match closely and where the project needs its own voice. Review the mobile composition as a separate design decision.

Keep exploring.

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